The Semiotic on the Web

There is an important thing present in advertising and other design uses, that we call semiotics. So, what is semiotics and why is it so important for design and advertising? In short, semiotics is about the study of signs, symbols and signs that we find in our everyday life and are able to recognize from their distinctive sign. In this post, we’ll look at how the semiotic is used on the websites to enhance the usability of the site.

Hypertext

The operation of the webpage mostly relies on hypertext as means of interacting with users. In general, hypertext is the same as regular text with an important exception that it is used to generate links that lead you from one place to another.

Hypertext uses color as a visual cue to the users that what they are seeing is a hyperlink. In most websites, the “unvisited” links will be blue in color. After the link has been visited or activated, it will change to purple color. The default appearance of blue text for unvisited links and purple text for visited links has many advantages because it is well understood by all web surfers.

Example of Hypertext Used in This Blog

Effective Blogging to Attract Customers

Blogging as Marketing Tool to Attract Customers?

"That’s a question that has stumped many businesses, especially solo professionals and entrepreneurs who don’t have much  budget for marketing. So, one of the most effective and reliable ways to attract customers online is through blogging."

The Benefits of Blogging For Your Business

Aside from attracting customers, blogging brings lots of benefit for businesses online. Blogging can :-

•  Enhance your brand and position your company as leaders in your field

•  Attract new businesses and get noticed by the media or industry field
•  Generate revenue by selling advertising space in your blog
•  Improve customer relations by staying in contact with your customers
•  Help to build customer loyalty and increase your website traffic 

It would be helpful to think of a blog as your business' TV and radio station and newspaper all rolled into one. This way, blogging becomes your platform to get your message out to potential customers in a low cost way. Unlike traditional media, blogs are two way conversations and much more engaging to customers.